ABOUT
Pipeline helps private clubs clarify their brand, strengthen their message, and 
communicate more effectively with members and prospects. We focus on the 
fundamentals: clear positioning, thoughtful storytelling, and systems that support 
membership growth, engagement, and long-term value.
Our work spans brand strategy, club websites, membership marketing, 
communications, and digital systems—always led by culture and strategy, and 
executed at the highest level. We believe the best results come when everything 
works together: brand, message, experience, and technology aligned around a 
shared purpose.
Founded in 2008, Pipeline has spent the past 17 years working exclusively with 
clubs. Today, we are a trusted partner to dozens of California clubs, valued for our 
industry insight, steady guidance, and ability to elevate brands without losing what 
makes them feel familiar and enduring.
CONTACT
Shannon Herschbach President
(888) 360-7473, Ext 101 | Office
(310) 890-7473 | Cell
[email protected]
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WEBSITE  
www.pipelineagency.com
SPECIALTIES  
Branding, Club Websites, Membership Marketing & Growth Strategy, Member 
Communications, Onboarding, Digital Marketing, CRM Software, Brand Identity 
Systems, Capital Project Marketing & Support, Collateral & Logo Design.
Pipeline 
Agency
1600 Rosecrans Ave Media 
Campus Suite 400 
Manhattan Beach, CA 90266
EMERALD PARTNER

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