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Shannon Herschbach
President
(888) 360-7473, Ext 101 | Office
(310) 890-7473 | Cell
[email protected]
ABOUT
Pipeline helps private clubs clarify their brand, strengthen their message, and 
communicate more effectively with members and prospects. We focus on the 
fundamentals: clear positioning, thoughtful storytelling, and systems that support 
membership growth, engagement, and long-term value.
Our work spans brand strategy, club websites, membership marketing, 
communications, and digital systems—always led by culture and strategy, and 
executed at the highest level. We believe the best results come when everything 
works together: brand, message, experience, and technology aligned around a 
shared purpose.
Founded in 2008, Pipeline has spent the past 17 years working exclusively with clubs. 
Today, we are a trusted partner to dozens of California clubs, valued for our industry 
insight, steady guidance, and ability to elevate brands without losing what makes 
them feel familiar and enduring.
CONTACT
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WEBSITE  
www.pipelineagency.com
SPECIALTIES  
Branding, Club Websites, Membership Marketing & Growth Strategy, Member 
Communications, Onboarding, Digital Marketing, CRM Software, Brand Identity 
Systems, Capital Project Marketing & Support, Collateral & Logo Design.
Pipeline 
Agency
1600 Rosecrans Ave
Media Campus Suite 400
Manhattan Beach, CA 90266
EMERALD PARTNER

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